Aesop was established in Melbourne in 1987 with the objective to formulate skin, hair and body care products of the finest quality. They investigate widely to source plant-based and laboratory-made ingredients and use only those with a proven record of safety and efficacy. They are headquartered in Melbourne and have offices and stores in many parts of the world, including New York, London, Paris, Tokyo and Hong Kong. Their approach to product research and development has been fiercely independent from the outset, with a team of skilled chemical scientists working out of utilitarian, custom-built laboratories – conceptualising product ideas, researching blends, and creating prototypes. A sincere interest in intelligent and sustainable design extends to every aspect of Aesop’s operations. Just as meticulous research is integral to the formulation of each product, their stores reflect the surrounding neighbourhood’s past, present and future.
The real estate industry can relate to Aesop’s relentless alignment to their purpose, its culture of integrity and commitment to enriching lives. Emma will share how Aesop creates unique experiences for their customers that are consistent around the world. She will also speak to how the brand source and use insights for the ongoing improvement of their products and customer service.