The Business of Real Estate

3 days / 23 sessions
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Head of Marketing – DiJones

Grant Gordon

It all started 21 years ago with Jerry Maguire…

“I will not rest until I have you holding a Coke, wearing your own shoe, playing a Sega game featuring you, while singing your own song in a new commercial, starring you, broadcast during the Superbowl, in a game that you are winning, and I will not sleep until that happens…”

Oh…how times have changed, although the intent is still relevant – creating commercial opportunities in an ever-changing landscape for consumers, businesses, partners and brands.

From salads and coffee at Macca’s, to alcohol being sold in supermarkets, Grant has managed marketing for many different businesses before entering real estate. Since then, he led the rebrand of LJ Hooker, partnered with the CSIRO on new real estate products, earned his real estate license and was the Head of Marketing at McGrath Estate Agents.



Digital Strategy – the Evolution of Data

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